HEINEKEN'S GREEN HEARTBEAT OF BREWING
In 2019 BLOC asked Govert Flint to make a concept for the interior of the office building at the brewery of Heineken in Zoeterwoude, the Netherlands. It is part of a feasibility study to refurbish the office building. The concept is based on a hybrid model to provide office space for 400 employees from Heineken combining with co-work spaces, an incubator, an academy, training and hospitality functionalities.
Credits:
Govert Flint & Annelien Vanenburg
Credits
FUNCTIONS
& ACTIVATION
The employees of Heineken will have more liveliness and inspiration by being in contact with start-ups and talents. By locating all shared functions at the end of the co-working spaces, Heineken employees need to move through their spaces. Interacting with external professionals occasionally at work fosters innovation and creativity.
HALLWAY IS EXHIBITION
People at Heineken work on developing new flavours, brands and products. All the work that is saved in the cloud is exhibited in the hallway. A dedicated team works on making all the actual work experiential at the office, facilitating serendipity and spontaneous feedback from fellow colleagues. Going to the office is made into an experience.
SILENT
TO SOCIAL
organized from social-to-silent,
from deeply committed-to-lively.
By making one central
entry for all the working
spaces, the dead ends
of the wing become silent
places.
Places close to the work entrance
become more social and lively.
ENRICHED OFFICE
WATER REFLECTION
Reflections of water in the ceiling contributes to a feeling of liveliness.
Being able to have always a view to outside - also when you walk in the corridor - makes you able to orient yourself, provides high access to daylight synchronizing you to your biological clock
What is good for plants is also good for people. Plants have a high increase to productivity because they can reduce CO2 levels, making you feel less stressed.
ORIENTATION
By being able to look outside when you enter a floor, it is possible to make a mind-map which is enriching.
1. There are direct multiple sight-lines from the staircases and elevators to outside. When you enter a floor it is possible to see where you are by looking outside.
2. Enhancing orientation, every floor looks and feels significantly different. The beacons are different and the floor plan varies per floor.
With the current design it is difficult to orient yourself in the building because floors are wide and corridors don't have windows. When you enter a floor, you cannot look outside.
REFURBISMENT STATION
Materials and current furniture of the building are refurbished and upgraded for the campus. Start-ups in de campus need a maker space to prototype. This maker space has workshops which is run by designers and makers.
With makers in residence, every three months different experts are invited to upgrade the raw materials of the building into state-of-the-art office design. With lunch talks these experts can inspire employees.